Client Profile:
The client is a leading global technology company that develops innovative products and solutions for various industries. With a vast portfolio of products and a diverse customer base, the client relies heavily on press releases to communicate its latest developments, product launches, and corporate news to the media and public.
The Pain Point:
The client’s existing press release management process needed to be more cohesive, time-consuming, and prone to errors. The team faced several challenges:
- Lack of Centralized Platform: The process involved multiple tools and platforms, making tracking and managing press releases difficult.
- Inefficient Collaboration: The fragmented process made it challenging for team members to collaborate and ensure consistency in messaging across releases.
- Excessive Administrative Overhead: The team spent a significant amount of time on administrative tasks, such as version control, approval workflows, and distribution, rather than focusing on content creation and media outreach.
Selectiva’s Approach:
Selectiva, a leading Salesforce consulting firm, was engaged by the client to address these pain points and streamline the press release management process. The Selectiva team took the following steps:
- Requirement Gathering: Selectiva conducted in-depth interviews with the client’s PR team to understand the existing process, pain points, and desired outcomes.
- Solution Design: Leveraging the Salesforce platform, Selectiva designed a custom “Press Release Management System (PRMS)” application to address the client’s needs.
- Technical Implementation: Selectiva utilized the following Salesforce technologies to build the PRMS application:
– Salesforce Lightning Platform
– Visualforce Pages and Components
– Apex Language
– HTML, JavaScript/jQuery, and Twitter Bootstrap CSS Framework
The Solution:
The PRMS application built by Selectiva provided the client with a centralized and streamlined platform for managing press releases. Key features of the solution include:
- Intuitive Press Release Creation: The client’s PR team can easily create new press releases through a user-friendly web form with pre-populated fields and dynamic workflows.
- Collaborative Approval Process: The application enables seamless collaboration among team members, with features like version control, comments, and approval workflows.
- Automated Distribution: The PRMS application integrates with media distribution platforms, allowing the client to reach a wider audience with minimal effort.
- Real-time Tracking and Reporting: The application provides comprehensive dashboards and reports, enabling the PR team to track press release performance and measure its impact.
The Impact:
The implementation of the PRMS application by Selectiva has had a significant impact on the client’s press release management process:
– Improved Efficiency: The streamlined process has reduced the time spent on administrative tasks by 80%, allowing the team to focus on creating high-quality content and engaging with media outlets.
– Enhanced Collaboration: The application’s collaborative features have improved team coordination, leading to a 70% reduction in communication-related delays and errors.
– Increased Visibility: The real-time tracking and reporting capabilities have provided the client’s management with better visibility into the performance of press releases, enabling more informed decision-making.
– Reduced Costs: The automated distribution and tracking features have reduced the costs associated with press release distribution and monitoring by 60%.
Overall, the PRMS application developed by Selectiva has transformed the client’s press release management process, leading to significant improvements in efficiency, collaboration, and overall media engagement.
