Transforming Customer Engagement with Salesforce Lightning Community

March 21, 2024

Client Overview:

Selectiva partnered with a leading tech client to enhance customer engagement by implementing a robust Salesforce Lightning Community. The client, a prominent player in the technology sector, sought to create a seamless and interactive platform for their customers to connect, share insights, and access valuable information.

Project Objective:

The project’s primary objective was to build and publish the client’s Customer Community on the Salesforce Lightning platform. This community would serve as a central hub for customers to collaborate, share knowledge, and stay informed about the latest developments.

Technology Stack:

The project leveraged a sophisticated technology stack to ensure a seamless and feature-rich community experience:

  • Platform: The project’s foundation was laid on the platform, providing a scalable and secure community development and management environment.
  • Lightning Community: The Lightning Community framework was employed to design and deploy a modern and intuitive user interface, enhancing the overall user experience.
  • HTML: HTML played a crucial role in crafting the structure and layout of the community interface, ensuring compatibility across various devices and browsers.
  • JavaScript/jQuery: Dynamic and interactive features were implemented using JavaScript and jQuery, allowing for real-time updates, improved user engagement, and a more responsive interface.

Key Features:

  • Content Curation:
    • Most Viewed: Implemented a feature highlighting the most viewed content within the community, ensuring users quickly access popular and relevant information.
    • Top Discussions: Facilitated discussions by showcasing the full conversations happening within the community, promoting engagement and knowledge sharing.
    • Top Contributors: Recognized and highlighted top contributors, fostering a sense of community and encouraging active participation.
  • Security Integration:
    • Collaborated closely with the client’s Security team to seamlessly integrate the Salesforce community as a sub-domain of their website.
    • Ensured the implementation adhered to industry-leading security standards, safeguarding sensitive customer data.


The successful implementation of the Salesforce Lightning Community transformed the client’s customer engagement strategy:

  • Enhanced Collaboration: The community provided a platform for customers to share insights, discuss solutions, and collaborate on best practices.
  • Improved User Experience: The modern and intuitive interface, coupled with dynamic features, significantly enhanced the overall user experience, leading to increased customer satisfaction.
  • Knowledge Sharing: The curated content features such as Most Viewed, Top Discussions, and Top Contributors facilitated effective knowledge sharing among community members.
  • Secure Integration: The seamless integration as a sub-domain of the client’s website ensured a secure and cohesive user experience, instilling customer confidence.


Selectiva Systems successfully delivered a robust Salesforce Lightning Community that met and exceeded the client’s expectations. The project showcased the power of leveraging cutting-edge technologies to build engaging and secure customer communities, ultimately contributing to the client’s goal of fostering a vibrant and connected customer ecosystem.