Selectiva and Synnect Announce Strategic Partnership to Accelerate Salesforce, AI, and Innovation Across the Middle East

Dubai, UAE – (November 20, 2025) – Selectiva Systems (Selectiva FZCO), a Silicon Valley–based Salesforce Crest Partner known for its enterprise-grade delivery excellence across corporate America, today announced a strategic commercial partnership with Synnect Group, a Dubai-based sales and business development powerhouse with more than two decades of customer engagement experience across the Middle East. This collaboration unites Selectiva’s global Salesforce, AI, and multi-cloud expertise with Synnect’s regional depth in CRM, ERP, Data, and digital transformation advisory.

A Partnership That Blends Silicon Valley Precision with Middle Eastern Reach

Selectiva brings deep specialization across Salesforce multi-cloud ecosystems—including AI, Agentforce, Revenue Cloud, Service Cloud, Education Cloud, Nonprofit Cloud, and complex ERP/CRM integrations. The company is also recognized for developing high-impact accelerators that streamline CRM deployments, simplify ERP-Salesforce integrations, automate partner operations, and provide metadata observability at scale.

Synnect, meanwhile, anchors the partnership with its extensive network and experience building customer relationships across the Middle East. With a strong business development presence and decades of work with customers across CRM, ERP, Data, and enterprise platforms, Synnect provides the on-ground relationship strength, cultural fluency, and market penetration needed to expand Salesforce adoption across the region.

A Vision for the Middle East’s Next-Generation Customer Platforms

This partnership is designed to unlock the next stage of Salesforce transformation in the Middle East—introducing AI-first models, Agentforce-powered automation, Revenue Cloud monetization architectures, and unified customer engagement tools for organizations across Manufacturing, Health & Life Sciences, Nonprofit, and Higher Education sectors.

“Selectiva’s world-class delivery capabilities, combined with Synnect’s regional strength, create a transformative value proposition for customers in the Middle East,” said Milind Gokarn, Chief Executive Officer at Selectiva. “Together, we will help organizations reimagine their CRM, automate revenue processes, unlock Data Cloud intelligence, and prepare for an AI-driven future.”

“Middle Eastern organizations are moving rapidly toward AI-powered digital transformation, and our partnership with Synnect gives us the ability to deliver global-grade Salesforce innovation with deep local insight,” added Savinder Singh, Chief Strategy Officer at Selectiva. “We are proud to bring our Silicon Valley delivery frameworks and accelerators to a region that is ready for its next leap in customer experience.”

Industries of Focus

This collaboration will support digital modernization across:

Manufacturing – partner channels, distributor automation, field service, and connected supply chain.
Health & Life Sciences – patient engagement, medical device service, and healthcare operations.
Nonprofit Cloud – donor stewardship, fundraising, grants management, and impact measurement.
Higher Education – student lifecycle experiences, admissions, alumni engagement, and marketing automation.

Empowering Organizations of All Sizes

Whether establishing a foundational CRM footprint, expanding to multi-cloud architecture, or launching enterprise-scale transformation, Selectiva and Synnect together bring a blend of strategy, execution, governance, and AI enablement. Every customer—emerging, mid-sized, or large-scale—receives a program tailored to their maturity and industry.

“Synnect has been deeply rooted in the Middle East market for decades, and this partnership with Selectiva strengthens our ability to help clients modernize and adopt world-leading CRM and ERP solutions,” said Rajesh Rudran, Head of Sales at Synnect. “Our regional relationships paired with Selectiva’s global delivery engine allow us to create a powerful impact across industries.”

“With technologies like AI, Revenue Cloud, and unified data platforms redefining how organizations operate, this partnership allows us to help customers accelerate modernization responsibly and strategically,” added Vinayak Upadhye, Chief Technology Officer at Synnect.

A Foundation for AI-Driven Digital Transformation

From Data Cloud unification to Agentforce automation and AI-powered service and sales operations, Selectiva’s accelerators—combined with Synnect’s market proximity—position this partnership as a catalyst for the next wave of Middle Eastern digital transformation.

For a Complementary Technology Assessment of your CRM, visit:

https://selectiva.com/company/contact-us/
https://synnect.ae/contact.php